Earth’s best organic whole grain rice cereal is made with organic whole grain brown rice flour that’s grown without harmful pesticides or herbicides. Our ingredients are not genetically engineered. We fortify each serving with 25% of the daily recommended value for six b vitamins that help your baby convert food into energy and 45% of the daily value of iron. We include 25% of your child’s daily recommended value of zinc per serving, which plays a key role in development, cell repair and immune function. This easily-digestible cereal is unsalted, unsweetened and made without any artificial colors or preservatives.